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The Free Spirit.

The New Generation Spirit · Rum + Cognac · Spirit of the Year 2022 · 40% alc./vol.

Spirit of the Year 2022 Global Spirits Masters Gold
CategoryNew Generation Spirit
BlendRum + V.S.O.P. Cognac
ABV40%
AwardSpirit of the Year 2022
InspirationCivil Disobedience
New Generation Spirit · 40%

Absolute Blending Freedom

THOREAU is a unique spirit made from Guatemalan rums and V.S.O.P. Cognac. Created as a tribute to Henry David Thoreau — 19th-century philosopher, poet, and naturalist: the father of civil disobedience.

THOREAU's priority goes to taste over appellation. The result confirms the adage of all great blends: 1+1=3.

"With 70% rum and 30% Cognac, the exotic banana and crème brûlée aromas of rum combine with the bitter orange notes of Cognac. The elegance of Catherine Deneuve with the ardour of Penélope Cruz."

— Alexandre Sirech, CEO

"The only obligation I have a right to assume is to do at any time what I think right." — H.D. Thoreau

Tasting Notes
Nose

Crème brûlée, cinnamon, and orange blossom.

Palate

Incredibly smooth and balanced — richness of walnut oil, silky and melting texture.

Finish

Persistent with crystallized fruit and hazelnut.

2022
Spirit of the Year
GOLD
Global Spirits Masters 2021
Thoreau bottle
Design

A Stunning Design for a Unique Spirit

This exceptional product deserved a bold identity: the elegant carafe is emblazoned with a fluorescent green modern label — unmistakable on any shelf.

The tribute to the philosopher continues on the neck labels, where one of fourteen quotes by the author is featured — resolutely provocative and distinctly new generation.