Reviving the Inter-Regional Blending Tradition · Vin de France
Until early 20th century, many Bordeaux wine-producers, famous or more modest, improved their wines using syrah from the south-east of France. Indeed, one can find labels of the 'First Growths' showing "Cuvée hermitagée". The syrah effectively came from the hills of l'Hermitage in the northern Rhone valley.
In 1935, the French government created the Institut National des Appellations d'Origine (I.N.A.O.). To name their product 'Bordeaux', wine-producers had to stop using varietals from other regions. Aware of the high-quality potential of an inter-regional blend, Alexandre Sirech (formerly C.E.O. of Havana Club international) decided to create "Les Raisins de la Liberté", thus reviving the blending tradition of a bygone age.