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Brewers, distillers, blenders and maturers of joy
LES BIENHEUREUX — the fortunate — is a French company that grows at the tremendous pace of 40% per annum. Established by Jean MOUEIX and Alexandre SIRECH in 2014 to participate in a French reindustrialisation scheme respectful of people and environment, the company exclusively designs, produces and markets its own brands.
Its strategy is to anticipate and create promising categories before assuming their leadership.
The company's main assets are: a leading position in French whisky and Costa Rican rum, a stable family shareholding structure, high-quality expertise acknowledged by the record number of gold medals in the sector, cutting-edge production facilities in France and Costa Rica (10% of sales in R&D), a small, passionate, and agile team.
Launched in 2015 by Alexandre Sirech (former C.E.O. of HAVANA CLUB) and Jean Moueix (owner of PETRUS), LES BIENHEUREUX revolutionized the spirits market by innovating through excellence.
Our R&D team works with Verrenoir black glasses and only finalizes a product when it beats its best competitors in a blind tasting — no compromise. This method made BELLEVOYE the leader in French whiskies and EL PASADOR DE ORO the most awarded rum.
The company invests 10% of its turnover in R&D and maintains +86% average annual growth over five years. All production happens in our own facilities in Cognac and Central America.
Co-Founder & CEO — Former CEO of Havana Club
Co-Founder — Owner of Château Pétrus
"Its strategy is to anticipate and create promising categories before assuming their leadership."
Every product is finalized only when it beats its best competitors in a blind tasting using Verrenoir black glasses. No bias, no compromise — ever.
100% Blind ValidatedWe reinvest 10% of our annual turnover in research & development — building tomorrow's category leaders before the market even knows they exist.
10% R&D InvestmentAll staff on permanent contracts, net minimum wage of €2,000/month. Suppliers treated as partners. French roots, no subsidies. Sustainability in every decision.
€2,000 Net MinimumFounded on ethics, aesthetics and excellence — LES BIENHEUREUX proves that a company can grow fast, win globally, and do it right.
— Alexandre Sirech & Jean Moueix, Co-Founders
From French single malts to Costa Rican rum, each brand is created through our unique blind-tasting excellence methodology.
No.1 French whisky. 8 exceptional editions — the most awarded whisky in France.
Costa Rica's first rum, rooted in local culture. Pentawards 2025 — sustainable packaging.
100% organic gin, small-batch distilled. Vibrant emerald hue from spirulina infusion.
100% French blended whisky aged in Cognac casks. Smooth, fruity, accessible excellence.
Guatemalan Extra Añejo matured in Cognac barrels. Gold medal winner 2022.
Trinidad · Martinique · Guatemala — a world first in three-origin rum blending.
Artisanal Brazilian cachaça, small-batch distilled. Gold medal at Global Rum Masters 2024.
French single malt from Charente — first bottle on the spirits market without a label.
Pure malt locavore, unfiltered — finished in ex-Pineau des Charentes barrels at 46%.
The reference Guatemalan rum. Most awarded in the premium rum category worldwide.
Rum + V.S.O.P. Cognac. Spirit of the Year 2022. A tribute to civil disobedience.
Modern Bordeaux excellence. Merlot 85% · Cabernet Sauvignon 15%. 14% alc./vol.
Les Raisins de la Liberté — reviving the inter-regional blending tradition. Merlot & Syrah.
Invested in our own distillery in Bercloux, Charente, and a brewery, our facilities represent the pinnacle of artisanal production at scale.
From the historic 1974 Charentais copper pot stills to our state-of-the-art blending laboratories, every detail is crafted for excellence.
Whether you are a distributor, retailer, or press representative, we would be delighted to hear from you.